Ladies and gentlemen, start your engines. Pilot season has
officially begun.
Each year we hear about how the TV schedule is no longer
locked into its usual fall-centered seasonal routine (a ritual some sources
believe was originally driven by car manufacturers who wanted ad campaigns for
their new models to ride shotgun with the fall season). In recent years, the
year-round popularity of reality TV and the proliferation of original series on
cable netlets has lent some credence to this notion. And after last fall’s
new-show bloodbath, perhaps networks would be wise to consider another way of
doing business.
On the other hand, this so-called trend--which some have
imagined would eventually melt down the hard-and-fast shape of the
January-to-April pilot season--is something industry sources have been telling
me about since I began covering the talent biz at Back Stage West in the early 1990s. And there was no rerun-killing Survivor in those days.
Bottom line, the loosening up of the pilot season gridlock
just hasn’t happened. Networks still scramble and compete for talent while
agents and actors angle for one of the short-lived jobs that may, just may, turn into a career with great hours
and financial security to spare. And they all still do it in that compressed
four-month scrimmage, with the deadline of the May “upfront” presentations to
Madison Avenue suits.
Everybody Loves
Raymond casting director Lisa Miller Katz could safely be called a veteran
of the pilot-season crunch. Before casting CBS’ hit comedy, she cast Fresh Prince of Bel-Air and Space: Above and Beyond—and since then
she’s cast King of Queens (pilot and
first two seasons), According to Jim
(just the pilot, she’s quick to emphasize), and two versions of pilots for
NBC’s Scott Foley vehicle AUSA (one
on film, the other a half-hour sitcom). She’s not sure whether reports of Raymond’s death after eight seasons are
exaggerated, but to be on the safe side she plans to take on a few pilots this
season. And she’s bracing herself for pilot season’s unique annual escalation
of the industry’s usual cutthroat competition and anxiety.
I met with Miller Katz recently to interview her for a
book I’m writing about how certain popular shows and films were cast, starting
with the original Breakdowns and talking through the process with the CDs and
their reps. While many of her stories and insights apply specifically to
casting the Raymond pilot (she’s kept
her original notes and wish lists from the sessions in March and April of
1996), her perspective on pilot season is remarkably timely for this week’s
column.
One startling observation arose from her perusal of the
original Raymond Breakdown. “The
writers at Breakdown are great,” she raved, reading incisive descriptions of
the by-now-familiar lead characters of Debra, Robert, Frank, and Marie (Ray
Romano was of course already cast). “They’re so good at summarizing simply.
Some [casting directors] do like to write their own breakdowns; I like to let
these people do their jobs. They’re very good at it.”
On the other hand, she said, “I don’t think agents read
Breakdowns. I think agents read the first two lines, and maybe the last line.”
She referred to essentials in the original Debra Breakdown: “…in her early to
mid-30s… knockout…. Mother of three… married… series regular.” An agent
submitting for that description would have a pretty wide range to submit
from—and Miller Katz sees them all. But wouldn’t it make her job easier if
people read a little something about Debra’s personality, class, character arc?
Maybe, but, said Miller Katz, “I think agents pull every photo for anyone who
age-wise is somewhat appropriate, and every once in a while they’ll throw in
people who are ethnically different than was specified. I just think it’s human
nature.”
She looked at the date of the original Raymond Breakdown, Mar. 11, 1996.
“This came out dead in the middle of the craziest time of
pilot season, and I think agents were at their office probably till 11 o’clock
the night before, and probably got in at the crack of dawn, and they’re like,
‘Uh, Frank, 60ish—here’s our guys who are 60ish. And here’s some who are 50s
and here’s some who are 70s.’ Sometimes they don’t pay attention to the age. I
can say she’s 30s; I’ll get a woman who’s 21, I’ll get a woman who’s 47. ‘But
she can play it!’ I’m not saying agents are anything less than talented
professionals in the entertainment industry. But the truth of the matter is, if
you polled 10 of them, honestly—and I’m not talking about Breakdowns for
episodic, where it’s a two-line description—I think if you said, do you
honestly [read these]? They’d say no.”
Indeed, receiving an inordinate number of
submissions—appropriate and otherwise—is another fact of pilot season that
drives Miller Katz and her peers a little batty. Pilot season has become such a
mythical feeding frenzy that agents and actors send tapes from Dallas, Mexico
City, Florida. And that doesn’t even count the tapes L.A. casting directors are
sent by their official New York counterparts—a reality of casting Miller Katz
doesn’t particularly enjoy.
“Actors need to be in L.A. for pilot season,” she said,
explaining that the few exceptional stories of actors cast from New York calls
only prove the rule.
Not that being in L.A. improves actors’ chances all that
much. “The truth of the matter is,” said Miller Katz, “that when I have the
hi-Ray-here’s-your-pizza role to cast, I get 600 pictures, and one person gets
the job. When you sit and think about the numbers, it’s paralyzing.”
Paradoxically, though, the numbers cut both ways. There’s
always too much talent in L.A.—but, in the competitive, high-stakes realm of
pilot-season casting, there seems to be not
enough talent. Actors who are right for series regular roles, and can get
the approval of not only each show’s producers but the network suits above
them, turn out to be relatively scarce, and are in high demand. While a throng
of agents and actors chase the jobs, a handful of stressed-out network
creatives chase the hot actors and actresses. “The good list is short,” is how
Miller Katz put it. And it’s a list every network is checking twice: She
recalled how Brad Garrett, the tall, deep-voiced sad sack who plays Ray
Romano’s loser brother Robert, had to be rushed through the network approval
process at CBS to avoid losing him to a pilot-plus-six opportunity for Fox.
“That’s the thing,” said Miller Katz. “All these people
are reading for every other show out there, and they want jobs. It’s about the
first thing that comes along. That’s why so many people are so many frustrated
with pilot season as it exists as we know it. Networks are looking for show
runners, there’s a limited number of those guys; networks are looking for
writers, and there’s a limited number of talented writers. It’s this clamoring.
Then there are some networks who hate to lose to other networks; it’s like,
‘What, you’d rather do an NBC thing?’ You don’t want to beg an actor. What can
you do?
“I cast both versions of the pilot of AUSA that Scott Foley did two years ago for NBC. In the pilot there
was a character, an attorney who was either Hispanic or African-American, they
hadn’t decided, and one of the people who came in was Adam Rodriguez. We really
liked him and we wanted to test him, but he got an opportunity to test for CSI: Miami. It’s like, ‘Gee, should I test
for a pilot at NBC, or a 22-on-the-air for what would become the biggest show?’
There’s nothing you can do, and rightly so; you can’t compete with that. You
just go, ‘Good luck, Adam.’ He’s a TV star now.”
So amid this frenzy of submissions, holding deals, and
network directives, how does a good show ever get cast well?
“Look, it’s luck,” said Miller Katz. “Everybody Loves Raymond is lightning in a bottle. It starts with
the word on the page; this pilot script was hysterically funny. And so when the
material’s good, good people are interested.
“Getting a pilot made is a miracle in and of itself. All
you can think of is, Let’s just get this pilot made, and hope no one gets fired
during the 10 days of production, and please God, let’s make it to schedule. Getting that pilot picked up to air is a
miracle in and of itself. Looking back now [on Raymond], it feels like a lifetime ago. We were on Fridays at 8:30
on CBS, the shittiest timeslot in the history of television. In what world is
this show still on the air? It’s just a miracle. We were doing badly, no one
watched us, no one knew who we were. We followed Dave’s World. But [CBS head] Les [Moonves] said, ‘I kinda like this
show,’ and moved us around and put us on Monday night. You think about the
odds, it’s staggering.”
Miller Katz may protest too much. Certainly her asssets as
a casting director—which in pilot season include not only taste and contacts
but the fortitude and clarity of a traffic cop—had something to do with putting
together a TV classic.
“It’s been great,” she said. “Everyone here is great;
everybody here has been here since the beginning. No one wants to leave. If
this is the end, I’ll really be sad.”
And the best way for a hard-driving industry pro to deal
with this kind of grief? Plunge into casting another pilot or two, and cross
your fingers that it will go.
It turns out that actors aren’t the only ones who go into
pilot season full of hope against the odds.